Back
About us
Courses
Join Our Team
Blog
Contact
Login
Digital Marketing for Small Businesses
Curriculum
6 Sections
55 Lessons
10 Weeks
Expand all sections
Collapse all sections
Chapter 1: Digital Marketing Fundamentals for Small Business Success
12
1.1
Welcome to Your Digital Marketing Journey
1.2
Understanding Digital Marketing: More Than Just Being Online
1.3
The Digital Marketing Ecosystem
1.4
Why Small Businesses Must Embrace Digital Marketing
1.5
Building Your Digital Marketing Foundation
1.6
Your First Digital Marketing Strategy
1.7
Choosing Your Digital Marketing Channels
1.8
Measuring Success: Beyond Vanity Metrics
1.9
Common Pitfalls and How to Avoid Them
1.10
Your Next Steps: From Learning to Doing
1.11
Conclusion: Your Digital Marketing Journey Begins Now
1.12
Chapter Summary
Chapter 2: Building Your Digital Foundation: Customer Insights and Online Home Base
8
2.1
The Foundation That Changes Everything
2.2
From Assumptions to Insights: Really Knowing Your Customers
2.3
Your Digital Home Base: Website Essentials
2.4
Finding Your Voice: Brand Messaging That Connects
2.5
Your 30-Day Foundation Challenge
2.6
The Foundation That Scales
2.7
Your Foundation Checklist
2.8
Chapter Summary
Chapter 3: Organic Digital Marketing Mastery: Content, SEO, Social Media, and Email
10
3.1
The Four Pillars That Built a Business Empire
3.2
Content Marketing: Your 24/7 Sales Team
3.3
SEO: Being Found When It Matters
3.4
Social Media: Building Community, Not Just Followers
3.5
Email Marketing: Your Most Profitable Channel
3.6
The Organic Marketing Ecosystem
3.7
The Compound Effect in Action
3.8
Your Organic Marketing Checklist
3.9
What’s Next?
3.10
Chapter Summary
Chapter 4: Paid Advertising That Profits: Facebook, Google, and Strategic Scaling
11
4.1
From $5 a Day to $50,000 a Month: A Scaling Story
4.2
The Paid Advertising Mindset Shift
4.3
Facebook and Instagram Ads: Your Visual Selling Machine
4.4
Google Ads: Capturing Intent at the Perfect Moment
4.5
Strategic Budget Allocation Across Channels
4.6
Advanced Tactics for Consistent Profitability
4.7
Your 30-Day Paid Advertising Launch Plan
4.8
Common Pitfalls and How to Avoid Them
4.9
Integration With Your Organic Marketing
4.10
Measuring True ROI
4.11
Chapter Summary
Chapter 5: Building Your Marketing Machine: Systems, Automation, and Sustainable Growth
14
5.1
From Overwhelmed to Automated: The System That Set Her Free
5.2
The Marketing Machine Mindset
5.3
Creating Your Standard Operating Procedures (SOPs)
5.4
Automation That Actually Works
5.5
Building Your Marketing Team (Without Breaking the Bank)
5.6
Your 12-Month Marketing Calendar
5.7
Advanced Optimization Strategies
5.8
Future-Proofing Your Marketing
5.9
Creating Your Implementation Roadmap
5.10
The Transformation Ahead
5.11
Bringing It All Together
5.12
Your Marketing Machine Checklist
5.13
The Future You’re Building
5.14
Chapter Summary
Final Quiz
1
6.1
Digital Marketing Strategies for Small Businesses – Final Quiz
10 Questions
This content is protected, please
login
and
enroll
in the course to view this content!
